PLANTING A FLAG
FOR THE NEXT GENERATION OF CREATORS

CREATIVE DIRECTION
CONCEPT

challenge

Since 1922, Andis has been a family-owned and operated company providing quality, innovative hair tools and products for barbers, stylists, and groomers around the world. The fourth generation of family ownership, siblings Matt and Laura Andis wanted to leave their mark on the brand and modernize the Andis experience by standing for more. The brief was complex but exciting: Drive growth within the brand’s high-value segments, defend against both legacy and emergent brands, and strengthen loyalty with their customer base.

approach

To disrupt the status quo, we created a photo library that celebrated the creativity within. We collaborated with a range of creators to capture moments of freedom, movement, and expression.