CHANGING THE NARRATIVE OF COMPTON

CREATIVE DIRECTION
SERIES CREATION
PHOTOGRAPHY DIRECTION

challenge

With Andis being a brand rooted in originality, community, and creativity, the brand needed to tell stories to educate and inspire outside of the standard media buy. Introducing the Andis Creator Series. Stories highlighting unique individuals utilizing creativity to make the world a better place. Volume 1 traveled to Compton to showcase how the Compton Cowboys inspire others to create their way.

approach

A docuseries was created to showcase the Cowboys, the misconceptions that have surrounded their home, how creativity influences them, their own personal relationship with Andis products, and how they’re building a community for the next generation.