CREATING A CULTURAL HOTSPOT IN ATL

CREATIVE STRATEGY
BRAND DEVELOPMENT

challenge

Chrome Yellow opened its doors in the summer of 2015 serving coffee and dry goods within Atlanta's historic Old Fourth Ward. With a new brand entering a saturated market, they needed to stick out from its competitors to not only drive business, but to be a community hub for the city of Atlanta.

approach

From day 1, the brand was built alongside the owners with the intention of expressing both of their personalities and personal interests with every detail of the brand. Inspired by classic heritage brands, Chrome Yellow Trading Co. was built on the idea that conversations can last a lifetime. And why not have one over a damn good coffee.