TURNING A PLACE, INTO A STATE OF MIND

CREATIVE STRATEGY
CAMPAIGN DEVELOPMENT

challenge

To round out Mayor Rob Riggle’s term, a Super Bowl spot was created to push the fact that Funner had become something bigger. Throughout the process of developing the new territory, the internal structure of Harrah’s Resort SoCal also went through Funner changes. New employee titles, a new dress code, new ways of working, and even new roles completely. Yes, a “Funner enforcer” became a thing. So, you’re boring side never showed up on property. With all of this, we had a short chance to tell the story of how '“Funner” is more than a place, it’s a state of mind.

approach

Dreamy. Weird. Opulent. And of course Funner. The goal was to bring the audience into a new world. Get into that headspace when you’re living the Funner dream. It just made sense to have the amazing cover of the Pixies, Where Is My Mind by Maxence Cyrin taking us on the journey.