BUILDING A BIGGER PLAYGROUND

CREATIVE STRATEGY
CAMPAIGN DEVELOPMENT

challenge

As Harrah’s Ak-Chin Casino approached a brand repositioning, they needed to reconnect with their core audience as well as reach for a younger demographic. A campaign needed to drive daily traffic and increase room bookings. All of this needed to be done on an aggressive timeline while executing alongside a property overhaul. With the property in shambles, and alternate approach needed to sell what was coming, a bigger playground.

approach

To generate awareness of the newly remodeled Harrah’s Ak-Chin Casino, we created worlds of play to showcase the property and engage people in playful, unexpected ways. We drew inspiration from real property textures and amenities to build each personality of play.