IMAGINING A WORLD WITHOUT THE SPIRIT OF INVENTION

CREATIVE STRATEGY
CAMPAIGN DEVELOPMENT

challenge

The Innovation Alliance, a division of Qualcomm needed to halt proposed legislation that threatened to weaken patent holders’ rights and the integrity of patents in the United States, as well as the entire innovation economy. An awareness campaign needed to drive action, putting the next generation of inventors at the forefront.

approach

We rallied supporters and disrupted the prevailing narrative by creating an emotional movement: “Save the American Inventor.” With a “Dream Small” campaign that made people think about a future without the spirit of invention, we swayed influencers to question the need for the sweeping legislation facing Congress.